Lead generation company cost guide

12 lead generation companies are on the list in the US. The ranges below are typical industry estimates. Typical industry estimate, not a quote from any firm on this list. They are not an average of those firms.

A price next to a firm's name is one that firm published. If a firm is not in that list, it did not publish a price. This page does not invent one. On the list and on each profile, a firm with no published price shows Estimated: $8,000–$25,000/mo, typical for US lead generation retainers; not a quote.

These bands are national typical estimates for the United States. They are not an average of the firms on this list. The only number attached to a named firm is one that firm published.

What moves the number

• How tight the definition is. A narrower lead costs more per conversation and wastes less of your sales team's time.
• The channel mix: outbound, content, paid, or a blend. Paid media is usually extra.
• Whether you are buying a retainer, a cost per lead, or a cost per meeting.
• How much of your offer, proof and pricing the firm has to learn before it can write.

Compare proposals on the same written scope. A lower monthly number that excludes production, media or the person who does the work is not a lower price.

Prices firms on this list have published

Copied from the firm’s site or from Clutch. These are not estimates, and they are not quotes for your job.

• Callbox
  • Estimated $16,000 to $32,000 per month per campaign pod (one dedicated SDR plus multichannel outreach), per its pricing page; exact quotes after consultation.
• EBQ
  • Outsourced staff from $5,000 per month for a half-time role and $10,000 per month for a full-time role, on annual commitment, per its pricing page.
• SalesRoads
  • Minimum project on Clutch$10,000+
• Belkins
  • Minimum project on Clutch$1,000+
  • Hourly rate on Clutch< $25 / hr